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What is an advertorial?
An advertorial is an advertisement written in the form of editorial content and designed to look like a news article, providing the reader with valid information about your product or service. Advertorials are a widely used form of advertising, offered by most news publications.
Why should I have an advertorial on Guide2derby to promote my product or service?
The Internet has led to the rise of a new type of consumer – the ‘info-shopper’.
Info-shoppers are information based consumers who spend time using the Internet to research and read about the products and services that interest them. Info-shoppers are looking for product recommendations provided by mediums such as independent blogs, reviews and news articles – which is why an advertorial on Guide2derby is the perfect advertising solution for businesses targeting this type of consumer.
An advertorial should provide a good story that inspires the reader to try your product or service.
No matter how large or small, all businesses have news. Advertorials are ideal for:
- Promoting a new product or service
- Launching a new website
- Announcing a new partnership or employee
- Promoting an offer or discount
- Demonstrating the lifestyle value of a product or service
Other benefits of an advertorial on Guide2derby include:
Social Media Visibility - We share your news through Google News, Twitter, Facebook and Linked In
SEO Visibility – Advertorials are search engine optimised with keywords to achieve more views from natural search results
Higher Retention Rates – Enhance your advertorial with images, video and podcasts
Long Term Exposure - Your advertorial will remain on Guide2derby for an unlimited time period, continuing to promote your product or service months after your advertorial is initially published
Guide2derby Stats:
Guide2derby readers come from a broad demographic, typically aged between 16 and 55.
After a short consultation, the Guide2derby editorial team will write an advertorial to meet your brief, which will include:
- Up to 500 words product or service description
- Up to 4 full colour photographs of the business or products
- An enquiry form to allow response or comments
- Link to your website
- Inclusion of video
- Where available, Google Street view
- Copy editing and proofreading
- Client approval prior to publishing
- Duration is indefinite
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