Front Up Rugby scores at the Rugby World Cup & secures funding

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Front Up Rugby is entering Rugby World Cup fever at a storming pace after they secured funding for their next stage of growth through Angels Den. 

Angels Den www.angelsden.com matches business owners who have great businesses with Angel investors looking to invest in companies that have an excellent opportunity for growth.  Angels Den is one of the largest Angel Networks expanding at a fast rate across the globe. 

Russell Copley, Angels Den Midlands Regional Manager worked closely with Front Up to help them find their investor.  He said; “Front Up Rugby have an impressive business and we were able to match them with one of our Angel Investors who was also looking to get involved in helping with the marketing and business development too.  This has worked out exceptionally well for the business as they received the funds they need and a great deal of expertise and further contacts to help them on their way.” 

Front Up was founded in 2008 by Jon Allen to fill a gap in the market for fashionable, rugby-orientated clothing targeted at 16-30 year old males.  The range will expand over coming seasons and currently includes a range of quality, youth-orientated t-shirts, polo shirts, hoodies and sweats.  An exclusive Rugby World Cup range incorporating enhanced branding was recently launched to great acclaim.

Front Up is one of the UK's leading and most respected rugby brands. Winning accounts such as the official merchandiser for Middlesex Charity Sevens, concessions with Debenhams and most recently embarking upon an aggressive store opening strategy. The first two stores being located in Covent Garden, London and in the recently opened Westfield Centre, Stratford City, London adjacent to the 2012 Olympic Village. Additional stores and concession partners will come on stream in due course.

To add to the success of the brand, Front Up Rugby has attracted James Haskell (Ricoh Black Rams & England International Rugby Player) who has joined the Company's Board as an Executive Director. Haskell is recognised as one of England rugby's star players, the 26 year old has already proven himself as one of Europe's top back-row players and one to watch. Haskell is currently playing for England at the Rugby World Cup in New Zealand.

Jon Allen, Managing Director of Front Up said, ‘We are very pleased to have found the business funding we needed so quickly and we found the Angels Den team extremely professional and helpful.   Front Up’s overall objective is to become the “UK’s No1 Rugby Fashion Brand” with sales set to total two and a half million pounds in three years. The funding we have secured will really help us to achieve the next level of growth required.”

More information about Front Up can be found at www.frontup.co.uk

If you are a business owner looking for funding or an investor thinking about investing, contact Angels Den www.angelsden.com for more information.